Join us for an immersive one-day event designed exclusively for association professionals looking to adopt or upgrade their core technology of CRM or AMS, and to harness it for powerful member engagement.
In today's dynamic landscape, CRM and AMS solutions serve as the central engines driving associations forward, yet many find themselves grappling with confusion, uncertainty, and challenges surrounding their CRM and AMS and how make it truly work for them.
Event Highlights
Educational Keynotes
Engage with experts as they provide valuable insights into the transformative potential of CRM and AMS within associations. Gain insights into the latest trends, innovations, and best practices.
Case Studies
Explore real-world examples of successful CRM and AMS implementations. Discover how associations have overcome challenges, increased efficiency, and enhanced member engagement through CRM/AMS.
Discussions
Participate in informative discussions with experienced professionals. Gain a comprehensive understanding of CRM/AMS adoption, budgeting, and supplier selection, while addressing common concerns.
Sharing
Collaborate with like-minded peers to identify solutions and strategies for CRM/AMS success. Incorporating our special “Soap Box Session” where you will have the opportunity to air your CRM- and AMS-related concerns. Engage in lively discussions with fellow professionals and explore resolutions to common issues, all while amplifying your voice within the community.
CRM & AMS Clinics
Our impartial expert consultants will be on hand to answer your pressing CRM/AMS questions and provide help and guidance. Discover how to select the right provider to meet your association's unique needs.
Supplier Showcase
Meet selected CRM and AMS solution providers and learn about their latest offerings to support you in your success.
Programme
09:30 - 10:00: Refreshements on arrival
Procurement and Supplier Management
Receive top tips on effectively managing CRM and AMS procurement, from budgeting to supplier relationships. Gain insights into negotiation strategies and contract management.
Efficiency and Analytics
Learn how to leverage CRM and AMS systems to boost operational efficiency, facilitate forward planning, and unlock valuable analytics for data-driven decision-making.
Member Engagement and Value
Discover how CRM and AMS systems can be used to track member engagement and demonstrate the value of your association's offerings to your members.
Using CRM & AMS to Support Your Recruitment Strategies
We will delve into the critical role that CRM and AMS systems play in supporting and optimising your association's recruitment strategy. As associations aim to attract new members, CRM and AMS can be game-changers.
12:00 - 13:00 Partner Showcase - Select from association partner suppliers of CRMs and AMSs to get a top-level overview showcase of their systems, advantages and capabilities.
13:00 - 14:00: Networking Lunch
CRM & AMS and AI
We will venture into the exciting realm of Artificial Intelligence (AI) and its integration with CRM and AMS systems. Learn how AI can elevate your association's capabilities, driving greater efficiency, personalisation, and predictive analytics.
CRM & AMS Integration with Digital Strategy
Explore the synergy between CRM and AMS systems and your association's digital strategy, ensuring seamless alignment for greater impact.
Bespoke vs. Off-the-Shelf Solutions
Understand the differences between custom-built membership CRM/AMS systems and off-the-shelf solutions. Evaluate which approach best suits your association.
Payment Models
Explore various payment models for CRM/AMS implementation, from subscription-based to one-time purchases, to determine the most cost-effective solution for your association.
16:30: Close
Join us for a day of learning, collaboration, and inspiration, as we empower association professionals to navigate the complex world of CRM and AMS, unleash their full potential, and drive their organisations toward greater success and member satisfaction.
Who should attend
- Executive Heads, Membership Directors, Heads of Department and Managers, of Associations, Societies, Federations and all membership organisations
What's included
- All sessions
- Refreshments in the morning and afternoon
- Lunch
- Documentation
- Post-event online community access
CPD Value
This Executive Forum attracts 4 hours of CPD
Session Leaders
Lisa Collins
