In an industry dominated by high-profile, flashy events like the Brit Awards, with multi-million-pound budgets and star-studded lineups, ERA – the Digital Entertainment and Retail Association – faced a unique challenge: create a brand-new event that celebrates the unsung heroes of the music industry, puts ERA and its members in the spotlight, and does it all with a budget of under £8,000.
Despite the odds, the event was not only over-subscribed in its first year, but it also came in under budget, leaving attendees raving that it was "the best event of the year."
Join us to learn how ERA managed to pull off such an extraordinary success. Together with Kim Bayley, Chief Executive of ERA, we’ll explore the strategies, creativity, and resourcefulness that turned a seemingly impossible task into a benchmark event for the industry.
What you’ll learn:
- Rethinking event concepts: who is your target audience
- Benefits of keeping your event informal
- How to plan and execute high-impact events on a tight budget
- Strategies to ensure people turn up
- Lessons learned and the future of the event
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Feedback
Speaker
