Building your brand - using LinkedIn to enhance your credibility, reputation, and career prospects

Building your brand and growing your credibility via your LinkedIn profile to attract your target audience - members, thought leaders, partners, recruiters or employers

Join Matt Craven, CEO of The CV & Interview Advisors, to hear how to build your personal brand in order to enhance your credibility and magnetically attract job opportunities. In this seminar Matt will show you practical ways to raise your profile, enhance your visibility, and position yourself as the person people want to approach.

LinkedIn, with its 1 billion plus users, is not just where recruiters and employers go to find talent. It is also where your professional network forms its perception of you through your personal brand. In short, LinkedIn matters. It matters for job seeking and career development. But it also matters for your reputation, credibility and visibility, and by extension that of your association. 

Whether you’re keen to raise your professional profile, actively looking for a new role, or exploring new opportunities, this 55-minute session will explore practical tactics you won’t find elsewhere.

You’ll learn how to build then nurture your brand, and use LinkedIn to enhance your credibility, reputation, and career prospects. You will also receive a proven blueprint for writing your LinkedIn profile to attract your target audience – whether that’s recruiters, employers, clients, members, or partners.

Who it’s for:
Association Executives at all career stages, particularly senior leaders who want to be recognised as authorities in the area they and their organization represent. It’s also highly relevant to anyone with one eye on the job market.

 

Topics covered in this fast-paced session: 

✔️ How to build a LinkedIn profile that triggers the algorithm to boost your visibility
✔️ The formula for creating an attention-grabbing Headline and About section
✔️ What recruiters see on LinkedIn that job seekers don’t know about
✔️ How to harness thought leadership as an Association Executive
✔️ How to define, position and promote your personal intellectual property
✔️ How to build your audience and expand your sphere of influence
✔️ How to use projects, case studies, writing, and public speaking to raise your profile

Agenda 

12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close

Speaker

Matt Craven

Matt Craven

CEO & Founder, The CV & Interview Advisors

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