Building your brand and growing your credibility via your LinkedIn profile to attract your target audience - members, thought leaders, partners, recruiters or employers
Join Matt Craven, CEO of The CV & Interview Advisors, to hear how to build your personal brand in order to enhance your credibility and magnetically attract job opportunities. In this seminar Matt will show you practical ways to raise your profile, enhance your visibility, and position yourself as the person people want to approach.
LinkedIn, with its 1 billion plus users, is not just where recruiters and employers go to find talent. It is also where your professional network forms its perception of you through your personal brand. In short, LinkedIn matters. It matters for job seeking and career development. But it also matters for your reputation, credibility and visibility, and by extension that of your association.
Whether you’re keen to raise your professional profile, actively looking for a new role, or exploring new opportunities, this 55-minute session will explore practical tactics you won’t find elsewhere.
You’ll learn how to build then nurture your brand, and use LinkedIn to enhance your credibility, reputation, and career prospects. You will also receive a proven blueprint for writing your LinkedIn profile to attract your target audience – whether that’s recruiters, employers, clients, members, or partners.
Who it’s for:
Association Executives at all career stages, particularly senior leaders who want to be recognised as authorities in the area they and their organization represent. It’s also highly relevant to anyone with one eye on the job market.
Topics covered in this fast-paced session:
✔️ How to build a LinkedIn profile that triggers the algorithm to boost your visibility
✔️ The formula for creating an attention-grabbing Headline and About section
✔️ What recruiters see on LinkedIn that job seekers don’t know about
✔️ How to harness thought leadership as an Association Executive
✔️ How to define, position and promote your personal intellectual property
✔️ How to build your audience and expand your sphere of influence
✔️ How to use projects, case studies, writing, and public speaking to raise your profile
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close


CEO & Founder, The CV & Interview Advisors
Matt is the Founder of CVIA Careers, The CV & Interview Advisors, The Career Enhancement Network and Incredibly-Linked. He speaks regularly on career development, personal branding, thought-leadership and LinkedIn.
CVIA has delivered their expertise to over one million people, and in 2024 worked 1-2-1 with people in 70 countries. Their clients are typically experienced professionals and executives, and working with CVIA consistently secure top jobs with the best companies, and maximise lifetime earnings.
★ We provide CV/resume writing, LinkedIn authoring and other career-related services to experienced professionals, NEDs and contractors. We have a reputation for being the Top Gun of our industry, which has worked with some of the world's most impressive talent. This includes outplacement services for companies making redundancies. If you want more interviews for better jobs at a higher salary, please get in touch. #CV #resume #CVwriting #Interviews #Outplacement #Redundancy #NED #Contracting
★ We run a career content programme for institutes, associations, job boards, education organisations, and recruitment companies globally, providing high-quality career workshops/webinars, articles, CV appraisals, and career guides. We work with some of the world's leading organisations that offer our content to their members/candidates/users/students. #MemberBenefits #Webinars
★ We provide white labelled career services and outplacement programmes for recruitment businesses who want to develop a new revenue stream.
★ Incredibly-Linked provides LinkedIn services to businesses, including LinkedIn profile authoring.
★ The Career Enhancement Network is arguably the world's biggest library of career development content and resources to help professionals, executives, contractors and NEDs develop their careers and maximise lifetime earnings.
:
https://cvandinterviewadvisors.co.uk/
:
mattcraven-careerdevelopmentexpert
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