World News Media Congress to focus on media's evolving strategies
In a significant move for the global media landscape, the World Association of Newspapers and News Publishers (WAN-IFRA) is set to host the 76th World News Media Congress in Krakow, Poland, from May 4 to May 6, 2025. This year's congress is themed “Media’s New Playbook,” focusing on the evolving strategies required for media organisations in a rapidly changing environment.
The congress will bring together journalists, media leaders, and stakeholders to discuss critical issues facing the industry. Topics will include the impact of artificial intelligence on journalism, rekindling connections with local communities, and responding to growing skepticism towards media. The congress seeks to provide a platform for participants to share innovative solutions and best practices aimed at overcoming the challenges faced by media professionals today.
Ladina Heimgartner, the President of WAN-IFRA and CEO of Ringier Media Switzerland, emphasised the urgency of the discussions in her message to potential attendees. She noted that in light of shifting attitudes towards journalism, the role of professional media companies has never been more pivotal. “Trust in news media is at stake, and it directly affects our ability to sustain journalism,” she stated, highlighting the critical need to maintain credibility amid a landscape where audiences are increasingly wary of the news they consume.
Heimgartner's comments reflect a broader anxiety within the industry as audiences pivot away from news sources they regard as unreliable or irrelevant, and advertisers reassess their spending strategies in favour of platforms that are more engagement-driven. She urged a concerted effort to preserve and rebuild trust while also developing sustainable business models for journalism.
The selection of Krakow as the host city is particularly meaningful. Poland's ongoing fight for press freedom and its resurgence of democracy make it an appropriate backdrop for these vital discussions. Over recent years, Poland has emerged as a hub for innovative media companies that have demonstrated resilience and adaptability in the face of industry challenges. This setting aims to inspire attendees as they collaborate on ways to address similar issues worldwide.
The congress offers a unique opportunity for executives from various media organisations to come together to forge connections, share insights, and develop new strategies that can be implemented within their respective organisations. Heimgartner encouraged participation for those eager to influence the future trajectory of the media industry, stating, “I encourage you not to miss this opportunity to exchange ideas, learn from colleagues around the world, and help shape the future of our industry.”
As the event draws closer, it is seen as a pivotal gathering for members of the media community, offering key insights into both the challenges and the opportunities facing journalism today. With pressing issues regarding trust and advertising models at the forefront, the 76th World News Media Congress will provide a platform for meaningful dialogue on how best to navigate the evolving media landscape.
Registration for the event is currently open, and interested participants are encouraged to secure their places for what promises to be a significant gathering of thought leaders and innovators in the media sector.