17 Jul 2020

What’s Working Now: Virtual Events & Experiences that Connect with Members

How associations are pivoting to deliver creative solutions for events, engaging with members, and providing value.

How associations are pivoting to deliver creative solutions for events, engaging with members, and providing value.

As in-person events are cancelled and associations are challenged to stay connected with members, many organisations are “pivoting” to reimagine their programmes and rethink how they serve members. Early event successes in the Covid-19 era include adaption of conferences to online formats and the implementation of various creative member “experiences.” 

Hear emerging best practices from both the UK and US, ranging from virtual conferences to drop-in networking events to entirely new approaches to digital member service. Early adopters are thinking beyond simple webinars to engage members in entirely new ways.

This talk is presented by Russ Magnuson and James Roberts of RD Mobile, the AAE's own Mobile App partner. The speakers bring perspectives from both sides of the Atlantic, having collectively worked with US and UK membership organisations (of all types and sizes) for more than 30 years.

Points covered include:

  • Emerging best practices for delivering online events
  • Successful approaches for leveraging mobile apps to create engaging member experiences
  • “Out-of-the-box” digital offerings that are connecting with members

Speaker

Russell Magnuson
Russell Magnuson

CEO & Chief Technology Officer, Results Direct | RD Mobile

Russ has worked in the membership sector for more than 25 years, designing technologies and solutions that engage-empower-elevate associations to better serve members. He has helped dozens of organisations transition to online and hybrid events that connect delegates from across the globe, grow membership, and increase revenue.