An agile journey towards membership engagement - A membership restructure and transformation
What prompted the Agile Business Consortium (ABC) to revisit membership strategy and structure in the last year. By surveying members, the association was able to get a true picture of what members valued or didn’t value; under-used or ignored benefits and other factors leading to the restructure and transformation.
- What the membership survey revealed and what actions it set in motion
- Why ABC has recently re-launched a membership offering at a lower price
- What did ABC learn about the value and take-up of member benefits
- How will ABC's new CRM system allow them to roll out further benefits and what they will be
- How members have responded to the new structure - initial feedback
Ref: Engage19/TK57
