Using technology on a budget: Using live-streaming to engage a wider audience during and after your event without investing a fortune
Kevin made the decision to use technology to expand the reach of their congress to those who could not attend. By the end of the event 100 users were watching live and as a result in 2014 they will be creating a studio to engage their remote audience. Hear what Kevin did and see how you can apply this to your offering
Understand the implications of live-streaming your event, what resources? What content? What production? Post event: Live or on demand? Low-cost technology: Are ‘free’ technologies reliable? How can you measure the success of your hybrid event? Will a hybrid offering threaten attendance?
Ref:TAC14/TLK-2012
