Using social media to communicate cost-effectively and efficiently with members
Social media has many levels - from basic to advanced, and most companies, business and associations are now creating some form of regular content updates via social media. But is this all that social media is good for, and are these content pieces doing their job in creating loyalty, engagement and building a sense of community?
Customers and members have a lot of content vying for their attention, they are digitally distracted with low attention spans sometimes no more than a few seconds. How can you create a sense of community using social media?
In this engaging and insightful talk, Dylan Kohlstadt takes you through:
- Why community is more powerful than content alone
- How to use communities to create loyalty and engagement
- Examples of powerful and growing brands using communities successfully
To listen to the Q&A relating to this presentation, please view the related Talk page below.
Related Talks
Ref: AfrAC18/TLK-7478
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