Using social media to capture membership insight, create compelling content and facilitate informal learning
How social media can help identify opportunities to produce content that is useful to your members, and how to tap your membership’s skills and experience to feed into your content strategy.
Identify and leverage emotive touch points to encourage members to engage with your organisation Learn how AAT has worked with its online community to generate content of interest to a broader membership audience How stoking certain kinds of conversations can help members benefit from ‘informal learning’
Ref:TAC14/TLK-2028
