Transition your Association up to a "professional" organisation with Credentials Part 2
In this session we explore how to transition your organisation into a "professional" organisation, able to develop and award credentials that recognize the knowledge and competence of members. Whether your organisation is an individual member organisation, a trade association or other business member organisation, the development of credentials is valuable to your sector.
Key issues to be addressed during the workshop include:
- Defining your mission and articulated your value proposition to members and the community you serve
- Developing a skills matrix that clearly describes required competencies
- Establishing assessment criteria and developing assessment tools
- Developing a marketing plan
- Engagement with government and regulatory bodies
- ANSI/ISO 17024 principles and requirements for a body certifying persons
- The importance of cooperation and collaboration with the academic community and the broad Association sector
- Promoting a commitment to continuing professional development
- Developing and enforcing a code of professional conduct
- Expanding your designation beyond national borders
Kevan Jones is the Executive Director of the Southern African Communications Industries Association and over the last decade, has been involved in developing almost 20 industry-specific credentials for multiple industry sectors. He holds an MA degree from Regents University London School of Psychology and Psychotherapy, with a specialisation in creative leadership. He also holds the CAE designation from both the American and Canadian Societies of Association Executives.
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