1. You are here:
  2. Homepage
  3. Resource library search
  4. The Law of 80/20: Getting your CRM Data Right
Unchecked Talk
12 Dec 2018

The Law of 80/20: Getting your CRM Data Right

Topics

CRM systems

Many CRM implementations fail to realise their promised benefits. The most common cause of failure is poor data quality and the lack of effective data governance and accountability, which create negative customer experiences and undermines user confidence in the CRM platform. Getting the data foundation right is essential to successful CRM. This session will highlight how to achieve this. Why fit for purpose data is an essential foundation of effective CRM What can happen when the data is not fit for purpose Why do problems occur? How to get it right – strategies for CRM data success The future – it’s already started Key do’s and don’ts Summary messages and learning points 

Many CRM implementations fail to realise their promised benefits. The most common cause of failure is poor data quality and the lack of effective data governance and accountability, which create negative customer experiences and undermines user confidence in the CRM platform. Getting the data foundation right is essential to successful CRM. This session will highlight how to achieve this.

Why fit for purpose data is an essential foundation of effective CRM What can happen when the data is not fit for purpose Why do problems occur? How to get it right – strategies for CRM data success The future – it’s already started Key do’s and don’ts Summary messages and learning points 

Ref:TAC15/TLK-4296

Return to listing

Related Resources

CoPilot and CRM-3.png

CoPilot and CRM

Unlock smarter workflows with AI-powered CRM. Discover how organizations boost productivity by turning data into actionable insights—faster, smarter, and seamlessly.

Talk