The Dawn of a Golden Age of Communications – What we’ve learnt about video for associations….
ITN Productions recently held an event for their partners and the wider association community to discuss the communication needs of a modern association and the role that video can play in meeting those objectives. Simon will review their event with a run through the 12 things we learnt from the day, from ‘digital tumbleweed’ to ‘brand anxiety’, to trying ‘please all the people all the time’ to thinking ‘mobile first’. Against a backdrop of the 3 pillars of any piece of content – Reach, Relevance and Resonance, Simon will then apply the feedback and ideas generated form the event into some clear thoughts on approaching a video strategy at an association with examples to boot. Based on all of this we may also find the answer to the question of whether high impact, high quality video can be made with minimal cost and time investment!
Simon will provide some background on ITN, an organisation who have been storytelling through video for 60 years and the challenges they currently face in getting the right messages across to audiences, such as ‘fake news’ Reach: A focus on creating content that your audience truly values. Relevance: Planning the most effective channels to use to get your content in front of the right audience Resonance: Building video that has a lasting impact and converting engagement into tangible results.
Ref:AWC17/TLK-6669
