1. You are here:
  2. Homepage
  3. Resource library search
  4. The analytics: Making the most of your mobile event app, pre, post and during your event
Unchecked Talk
02 Jul 2014

The analytics: Making the most of your mobile event app, pre, post and during your event

Topics

Event technology Marketing metrics Mobile technology

Whether you are interested in how many people downloaded your app and on what device, what your attendees were most interested in and how many participated in specific sessions or how many times people responded to sponsored push notifications and how many leads your exhibitors and sponsors generated, your mobile event app provides a raft of invaluable information. This presentation will focus on how you can make the most of your mobile event app analytics.     How to determine what analytics you need and what’s available for you on your app Establishing a plan pre-event Collecting relevant data and using it post event Techniques to optimise your data for future events and marketing

Whether you are interested in how many people downloaded your app and on what device, what your attendees were most interested in and how many participated in specific sessions or how many times people responded to sponsored push notifications and how many leads your exhibitors and sponsors generated, your mobile event app provides a raft of invaluable information. This presentation will focus on how you can make the most of your mobile event app analytics.

    How to determine what analytics you need and what’s available for you on your app Establishing a plan pre-event Collecting relevant data and using it post event Techniques to optimise your data for future events and marketing

Ref:TAC14/TLK-2006

Return to listing

Related Resources