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Unchecked Talk
06 Sep 2023

Six event strategies for transformational and profitable events

Learn how to create both profitable and transformative events.

Sasha Frieze, Managing Director at The Business Narrative (thebusinessnarrative.com) shares her six strategies to help you create both profitable and transformative events.

  1. How to design your event so it’s genuinely transformative; for your association, your sector and your delegates
  2. How to attract and retain event sponsorship in the post-pandemic world?
  3. Marketing – how do you keep your delegates engaged?
  4. How to curate your audience so all the right people are in the room?
  5. Delivering your association objectives – how to hard-wire them into your event design
  6. In-person, digital or hybrid?

Ref:SEM43

Speaker

Sasha Frieze
Sasha Frieze

Managing Director, The Business Narrative

Award-winning events strategist, Sasha Frieze, has distilled over thirty years' and a thousand successful conferences and events? experience into this Event Playbook event transformation methodology. Sasha learned her business skills in the commercial conference industry, worked on her first association conference over 23 years ago; has since managed and advised on events for association and other non-profits including the Open Data Institute, United Nations Foundation, British Society for Immunology, Royal College of Anaesthetists, Chartered Institute of Wastes Management. Sasha has advised on events for media owners including The Guardian, Times & Sunday Times, Incisive Media, Informa and Thomson Reuters. Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.

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