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Unchecked Talk
01 Dec 2018

Reaching out to and engaging with Millennials and Geneartions Z through events

Topics

Event management Event organising

As association event organisers we are seeing potential attendees turning their backs on the more traditional types of events. Our audience is moving online for engagement and excitement and they are seeking the innovative and creative atmospheres and environments, at TED and SXSW, Summits and Hackathons. Millennials place a value on "experiences" and it is no coincidence that the events which are structured to help them learn, do business, network, engage and enjoy themselves are becoming the norm.

As association event organisers we are seeing potential attendees turning their backs on the more traditional types of events. Our audience is moving online for engagement and excitement and they are seeking the innovative and creative atmospheres and environments, at TED and SXSW, Summits and Hackathons. Millennials place a value on "experiences" and it is no coincidence that the events which are structured to help them learn, do business, network, engage and enjoy themselves are becoming the norm.

How can Associations pivot their business to attract younger attendees to their events without alienating their more traditional attendees? The great news is that ALL of our audiences are hungry for events that allow them to express their views, impact the content and the conversation. In this session William will look at innovative events and demonstrate the rules that you can adapt to your association events.

Ref:ENG18/TLK-7362

Speaker

William Thomson
William Thomson

Consultant, Gallus Events

William Thomson has over twenty years experience in dealing with every aspect of both physical and online events. He has been fortunate to work with some of the largest membership bodies in Europe.  He ran his first online event in 2008 and hist first paperless event the same year. As a meeting designer, and past curator of Europe?s first event technology event, he works at the cutting edge of events. He has presented on various aspects of events across the world, and is regularly quoted in the events industry press. He has written articles for many of the top events publications.  He leads the digital events revolution. He has organised all manor of events for associations including the National Housing Federation, Local Government Association, British Bankers? Association, Institute of Chartered Accountants in England and Wales and Council of Mortgage Lenders.

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