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Unchecked Talk
08 Apr 2020

Re-inventing an association's exhibition

Topics

Exhibitions

Strong action was needed to turn it round and bring it up-to-date. The improvement has been a continuous programme with some significant changes in 2019.

The BIGGA annual exhibition was the association flagship event, but was failing at the time of the speaker's appointment as CEO.

Strong action was needed to turn it round and bring it up-to-date. The improvement has been a continuous programme with some significant changes in 2019. The speaker describes the thinking and processes involved including:

  • Creating a compelling event
  • Engaging all stakeholders
  • Continual improvement
  • Implementation of important change
  • Putting the visitor at the heart of the event
  • The importance of attracting engaged visitors
  • Stakeholder feedback and outcomes

Ref: ESC19-TK72

Speaker

Jim Croxton
Jim Croxton

Chief Executive Officer, British and International Golf Greenkeepers Association

Jim has spent almost his whole life in golf; when he was six years old his family took over the management of a fledgling golf club in England and he literally grew up on the course, once he was old enough he was set to work in all aspects of the business including greenkeeping, food & beverage and office administration. His first real job was with the Professional Golfers Association where he remained for 16 years until taking up the role of CEO of the British & International Golf Greenkeepers Association in 2011.   During his tenure he has been instrumental in raising the profile of the Association within the golf industry and ensuring that BIGGA?s nearly 6,000 members have a strong voice in how the sport is governed and managed.   The Association focuses heavily on serving the needs of its members and has invested in a doubling of its regional workforce, ensuring that members have support at local level. BIGGA?s annual exhibition and conference, BTME, has undergone strong growth under his leadership and is now firmly established as Europe?s premier turf management event. The world-renowned Continue to Learn education programme at BTME now delivers the equivalent of more than two hours of education annually for every golf facility in the UK.

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