Providing value for money to your membership: How to turn your members into ‘association addicts’
Key to protecting membership revenue is to ensure that your association is providing value for money and an offering of services that is of use to its members; satisfied members are loyal members and increasing member loyalty leads to increased member retention and protected revenue.
Understanding how your members have changed and what they need from your association Moving off the beaten track and changing your core offering Merging impact with performance Building strong relationships with members and, crucially, their customers is essential
Ref:AWC18/TLK-7207
