Professional Beauty Association announces new leadership team
The Professional Beauty Association (PBA) has recently unveiled its new leadership team, a diverse group of professionals dedicated to advancing member benefits and advocating for the professional beauty community. This announcement marks a significant step in the organization's mission to enhance its services and drive growth within the industry.
The newly appointed Executive Director, Leslie Perry, who spearheads the team, expressed enthusiasm about working alongside these individuals. “I’m thrilled to be working alongside our new leadership team, whose remarkable skill sets, extensive experience, and unwavering enthusiasm for our industry will undoubtedly drive success,” Perry said. She emphasized that the team's collective passion for innovation and commitment to excellence will inspire their collective efforts as they embark on this new chapter.
Joining Perry are several key figures, each bringing a wealth of experience and a fresh perspective. Leslie Davis assumes the role of Communications Director, tasked with refining the organization’s marketing approach. With a background in strategic communications, broadcast journalism, and community relations, Davis aims to implement a holistic communication strategy that effectively conveys PBA’s mission and initiatives.
Another pivotal appointment is Jody Tyvela as the Director of Development. Tyvela's extensive experience in sales, media, and non-profit management positions her well to accelerate revenue growth and member engagement, ensuring PBA's sustainability and success. Her strategic focus will play a crucial role in expanding the association's impact within the beauty sector.
Lisa Richman has been elevated to the position of Director of Membership. Richman is committed to enhancing PBA’s status as a leading resource for beauty professionals. As a licensed esthetician herself, she aims to provide support and education to help members navigate their careers effectively.
Emily Hegdahl, appointed as Director of Programs and Events, brings over a decade of experience in event management and the beauty industry. Her background as a salon manager and educator underlines her commitment to developing programs that empower beauty professionals and foster a supportive community.
The leadership team is further bolstered by several longstanding members of the PBA. Lori Rayhorn, Chief Financial Officer, has been instrumental in shaping the association’s financial health for the past 15 years. Myra Reddy, the Director of Government Affairs, advocates for licensed beauty professionals at both state and federal levels, leveraging her extensive experience to ensure the industry's concerns are represented in legislative discussions. Rachel Molepske, Director of Leadership Operations and Charities, has dedicated over two decades to overseeing PBA's charitable initiatives, ensuring the organization's programs effectively serve the community.
As this new leadership team takes charge, they are setting ambitious goals for the PBA, focusing on educational advancement, resource promotion, and fostering an inclusive environment for all members. Their first actions are likely to be centered around enhancing the professional landscape for beauty practitioners through advocacy and support.
The Professional Beauty Association continues to be a pivotal entity in the beauty industry, uniting professionals and shaping its future. With this new leadership structure in place, the PBA is poised to strengthen its role in advocating for beauty professionals while fostering a community focused on connection, creativity, and growth. Further inquiries about the association and its initiatives can be directed to their official website at www.pba.org.