01 Jan 2026

Making the most from publishing

Topics

Magazines

How your association's unique access to exclusive content and expert opinion can lead to profitable publishing.

Making the most from publishing - how your association's unique access to exclusive content and expert opinion can lead to profitable publishing

A membership magazine is a standard offering for most associations and may not be perceived as high value. Yet, with some creative thinking and re-engineering, a magazine can become a revenue-generating asset.
Access to high-level content, sector experts and external stakeholders give associations a head-start in terms of editorial.
Sponsors and advertisers are interested in reaching clearly defined and targeted audiences. How can existing or new publications be successfully launched or re-engineered and monetised. One option is to work with a publishing partner, who can manage the process on your behalf. This presentation will describe how publishing can be a successful and lucrative revenue stream as well as providing member value.

Question & Answers following the previous Talks

This Q&A is for this Talk and the related Talk below.

Related Talk

Taking a strategic look at events – how can the event portfolio increase its contribution to revenue whilst maintaining its integrity

Reference: ACUK18/TLK-7563

Speaker

Richard Walters

Director - Commercial, Cambridge Publishers Ltd

Richard Walters is a director of Cambridge content marketing agency CPL. He established CPL's media sales business, who today sell nearly £3 million a year on behalf of its clients, and has worked on commercial strategies for a number of market leading associations and consumer organisations. CPL's 50-strong team creates award-winning magazines, websites and videos for B2B and B2C membership organisations such as the Market Research Society and the Camping and Caravanning Club; corporates like AB InBev and Lendlease; and equine brands Godolphin and Darley.

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