Leveraging the power of social media for membership engagement
If social media isn't a key tool in your membership engagement strategy, it definitely should be. Almost as important as the influence itself is being seen as influential by your members, thus providing a raison d'etre for the association; but how is this to be achieved?
Join this presentation to learn more about the great opportunities that social media offers your organisation for developing deeper relationships with members, and what are the success factors for getting to the next step: engaging membership beyond brand awareness.
Topics that will be explored include: Creating shared value with your members Showcasing your collaborations Providing a space for dialogue and interaction Mobilising your online community Growing and strengthening relationships Case study: "World Cancer Congress - Providing an online platform to remotely join the conversation"
Ref:AWC18/TLK-7304
