Learning Lab 2: Improving your performance by harnessing the web for member engagement
Key Takeaways: An association’s website is often viewed as a non-essential proposition to update. Participants will take a more practical look at the pros and cons of changing re-designing your membership website so that the investment turns into better membership engagement, new members and product sales
Bringing about greater participation by a wider range and a greater number of members What are the inhibitors and how to overcome these in order to achieve greater member engagement on-line? Key findings of the independently conducted National Web Research Report 2015. Website development: planning for future digital engagement from payment to elearning and add-ons Creativity and fresh design ideas
Ref:TAC15/TLK-4257
