04 May 2021

Increasing the Virtual Attendance to your Events

Topics

Learn the best practices and tips for increasing virtual attendance to events.

As online events become more popular for associations, its important to maximise your use of the online tools available to driving traffic to your event and making sure you get the right people registering.

You may well be using some, but not others. Maximising the use of what you do use and using all digital channels at your disposal is essential to your success. 

This webinar explores best practice tips for email marketing, paid advertising and search engine optimisation. Helping you work out where your time is best spent, we will weigh up the pros and cons of each channel and give you our agency-insider tips on how to maximise your time.

Lynsey Sweales of SocialB, one of AAE's highest rated speakers and tutors, will share her tips on marketing online events for your members.

Points covered include

  • The best digital tools to drive members to your online events
  • Top tips for email marketing, paid advertising and search engine optimisation 
  • How to gather data in the right ways to make promotion much easier

Speaker

Lynsey Sweales
Lynsey Sweales

CEO, SocialB

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Lynsey is CEO of International Digital Agency SocialB. With over 18 years? experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.