Identifying what new and existing members will truly value from membership
Offering “value for money” to your members How can associations address this demand and meet members’ expectations with existing resources? Reviewing the match between associations’ portfolio and strategy and members’ needs Identifying steps to be implemented to meet the challenge and develop 'tailor-made' tools to focus on member needs Using member satisfaction as a valuable marketing tool to attract new members
Ref:IEAC14/TLK-1150
