Graham Donoghue appointed to lead Short Term Accommodation Association
Graham Donoghue, the chief executive of Sykes Holiday Cottages and the Forge Holiday Group, has taken on a prominent leadership role within the Short Term Accommodation Association (STAA). His appointment comes at a pivotal moment for the short-term rental sector, which has faced significant scrutiny from government authorities in Westminster, Holyrood, and Cardiff in recent years.
As the STAA aims to be the national voice for the short-term rental industry, Donoghue is expected to work closely with current chief executive Andy Fenner. They will be addressing the sector’s challenges, particularly in light of accusations that holiday lets are exacerbating the housing crisis, a sentiment echoed by various politicians.
In a statement regarding his new role, Donoghue expressed his commitment to the organisation’s mission. “I am deeply honoured to assume this position at such an important juncture for short-term rentals. The STAA serves as the national voice, working tirelessly to support property managers, platforms, and owners as they navigate new regulations,” he stated. He emphasised the need for the sector to pursue responsible growth that would benefit not only businesses but also communities and guests.
Fenner praised Donoghue’s extensive experience and understanding of the market, highlighting its potential to enhance the STAA's operations. “Graham’s leadership and deep understanding of the market will be invaluable as we expand our reach to property managers across the UK. The STAA has established itself as a leading voice in policy discussions, and Graham’s expertise will ensure we continue to represent the sector effectively,” he said. The collaboration between Fenner and Donoghue is anticipated to strengthen the association’s influence and clarify the short-term rental industry’s benefits within the broader tourism economy.
As reported by Letting Agent Today, the short lets sector is preparing for several significant changes, including imminent adjustments to taxation policies and the proposed registration scheme put forth by Labour’s tourism minister, Sir Chris Bryant. These developments raise concerns among industry observers who warn that poorly designed regulations could negatively impact small operators and hinder a vital segment of the tourism market that supports local economies.
The STAA has positioned itself at the forefront of policy advocacy and industry support, and its response to these regulatory challenges will be closely monitored. With Donoghue's leadership, the association aims to effectively represent the interests of its members and address the concerns raised about the impact of short-term rentals on the housing market and local communities.
In a rapidly evolving regulatory landscape, the STAA's efforts to articulate the value of short-term rentals, alongside its commitment to responsible industry practices, will be essential as stakeholders seek to find a balance between regulation and economic opportunity. The coming months will likely reveal both the challenges and opportunities that lie ahead for the short-term rental market in the UK.