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Unchecked Talk
16 Apr 2020

Futureproofing membership – fight the fear

Topics

Governance structure Member engagement

As part of a program to ensure the ongoing success of UK Finance, it is vital to ensure that the membership is in step with the changes that are occurring across the sector.

As part of a program to ensure the ongoing success of UK Finance, it is vital to ensure that the membership is in step with the changes that are occurring across the sector. These are often sanctioned by a supervisory or regulatory body, but based on the ever-changing financial services landscape. Digital disintermediation, new market entrants empowered by new regulations, the rise of FinTech’s and hybrid business models all result in an industry that is fast changing in terms of market participants.  How has the association has responded to these factors in their membership strategy and approach.

  • What are the new business models and organisation types that are creating challenges to the status quo
  • Avoiding bias from other members and colleagues when presented with applications by non-traditional organisations
  • What aspects of the value proposition must be considered and reviewed to reflect these changes
  • The assimilation of new style members with longer-term members with different organisational cultures, styles and objectives
  • Adapting individual workstreams to accurately represent and service the changing membership
  • Reviewing the fee structure so that new business model or lower resource model organisations are not disadvantaged
  • Acting collaboratively, within the membership criteria, to share value to a wider and more contemporary financial community

Ref: ACUK19-TK102

Speaker

Sheryl Fernando

Membership Director, UK Finance

With over 10 years’ experience specifically in the membership sector, in a diverse range of disciplines, Sheryl has demonstrated her ability to effectively apply new strategy and business thinking to expand, consolidate, secure and enhance membership organisations even in challenging times. She is presently the Head of Member Relationships for UK Finance, a newly established large, financial services trade association with a majority market share. Sheryl has enjoyed working in both not for profit and private business and can successfully cross-fertilise knowledge gained, and business practices, into both disciplines. Her ability to quickly establish new and long-lasting partnerships and rapidly assess business needs has seen her consistently deliver on targets and accurately predict trends. 

She has considerable experience in the formulation and implementation of advocate, commercial, funding and branding strategies and new marketing techniques to notoriously change adverse cultures. She prides herself on fostering concise assessment and practical execution from both herself and her team. Nurturing talent and supporting both the organisation and its staff. Fresh thinking, insight, enthusiasm, a unique and collaborative outlook and practical hands on skills coupled with strategic thinking and a can do attitude make her a leading professional in the membership sector.

Her aim is always to provide insightful, carefully measured, easily implementable and strategic long term planning to establish and maintain a meaningful, relevant and loyal membership / funding base; all the while being responsive and instinctual to core business needs. She has managed small, large and complex teams and with a collaborative and can do approach and works alongside them in a supportive and empathetic manner to deliver tangible results.

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