Future focus: building a three-year rolling event plan to mitigate risk, manage costs and drive revenue
Explaining the design and content elements of the three-year plan and the maintenance process; how the plan assists with budget control and risk management; understanding the information and acting on it.
- What to do with successful events – expansion, spin-offs, geo-cloning
- Why it’s important to strip out under-performing events
- How does this help to secure and grow revenue
Ref: ESC19-TK75