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Unchecked Talk
12 Mar 2018

Ensuring your events support broader association objectives and provide a meaningful revenue stream

Topics

Event strategy Revenue growth

For many associations, events are both an important stream of revenue and also a vehicle through which the broader aims of the organization can be realized.

For many associations, events are both an important stream of revenue and also a vehicle through which the broader aims of the organization can be realized. However, ensuring that the maximum value is extracted from events can be tricky and conflicting objectives are a frequent obstacle.

This session will explore how it is possible to ensure a coherent event strategy, resulting in events which support broader association objectives while providing a significant revenue stream.

Lessons learned from an association in change REMAIN audits: Revenue, education, membership, advocacy, industry and networking Which industry stakeholders are you missing? Does Ansoff have the answer? Enhance your event brief or RFP and redefine your expectations In a changing world, do we need new objectives or new strategies?

Ref:AWC18/TLK-7228

Speaker

Rodney Cox
Rodney Cox

Global Event and Association Specialist, International Gas Union

Rodney Cox is the Events Director for the International Gas Union (IGU).  Founded in 1931 the IGU represents more than 90% of the global gas market through it National Association membership. Rodney has over 20 years? event management experience, across five continents; this includes trade exhibitions, conferences and consumer shows ? mostly on behalf of industry associations. He previously served as Vice President of the Exhibition and Event Association of Australia (EEAA) and twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the 16th International Conference and Exhibition on Liquefied Natural Gas (LNG 15 Algeria in 2010) and 26th World Gas Conference (WGC 2015 in France). For more than fifteen years Rodney has lectured at undergraduate and postgraduate levels at the University of Technology, Sydney.  

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