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Unchecked Talk
03 Apr 2020

Engaging with the “silent majority” - recognising the value and importance of mid-career, longer term members

Topics

Career development Member engagement

It’s easy to be excited about engaging with younger members or recruiting new members. But what about those who have been with the association for many years, who may be in the middle years of their career and who are the “bread and butter” of your association

It’s easy to be excited about engaging with younger members or recruiting new members. But what about those who have been with the association for many years, who may be in the middle years of their career and who are the “bread and butter” of your association.

What are associations doing to keep these long-term members involved and engaged?
Loyal members have an important role to play as advocates and volunteers. Are associations making the best use of this significant, but often overlooked group?
How should associations be communicating with them about career-appropriate benefits, volunteering or other activities?

Related Q&A Discussion

 

Ref: Engage19/TK64

Speaker

Sarah Beacock
Sarah Beacock

Sarah Beacock BSc(Hons) FEI Sarah joined the Nuclear Institute in 2017 as CEO after 15 years at the Energy Institute where she was Skills and Capability Director ? responsible for the EI?s membership, education, training, branches and international activities.  She began her energy career with the former Institute of Energy in 2002 and on its merger with the Institute of Petroleum became Professional Affairs Director.  During her time at the EI Sarah represented the BSI?s Energy management standards committee on the European working group as UK expert on energy managers. She also sat on the World Energy Council?s Human Resources Availability committee. Most recently she was a member of the Expert Panel that implemented the EU Directive on energy efficiency within the UK (ESOS). She regularly contributes articles and presentations on the topic of skills in energy. She has a degree in Environmental Science, a Certificate in the Assessment and Accreditation of Prior Experiential Learning and was a Chartered Secretary for 20 years. Prior to her roles in the energy sector Sarah had over 15 years? experience in professional and assessment bodies such as the RSA Examinations Board and Chartered Insurance Institute, as well as a spell in educational consultancy work for financial and HE institutions together with technical editorial work in financial and management subjects.  In her CEO role she has overseen a growth in membership, refreshed the look and feel of the membership journal, overhauled the NI?s governance structure and overseen the development of the digital services available to the membership. There is a lot more to do in the role, particularly to ensure that there are continuing nuclear skills in the UK to help tackle the need for low carbon energy.

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