EIC and JMIC unite to strengthen global business events through sustainability and research
The Events Industry Council (EIC) and the Joint Meetings Industry Council (JMIC) recently unveiled a strategic collaboration aimed at bolstering the business events sector globally. This partnership focuses on three pivotal areas: advocacy, research, and advancing sustainability efforts, reflecting the urgent need for a united front within an industry increasingly beset by uncertainties, ranging from shifting regulatory landscapes to the impacts of geopolitical strife.
By joining forces, the EIC and JMIC are set to enhance their advocacy efforts, allowing them to represent the interests of the business events industry more effectively. This includes their work on the forthcoming global Economic Significance of Business Events Study, developed in conjunction with Oxford Economics, which will deliver crucial insights into the contributions of the sector to economic and societal advancement. With the next report scheduled for release in 2026, it promises to be a significant resource as stakeholders navigate the complexities of an evolving marketplace.
The need for such coordination is underscored by prevalent challenges that threaten the industry’s resilience. As noted by industry leaders, the rise of travel regulations, carbon management policies, and economic fluctuations necessitate a collaborative response. James Rees, President of JMIC and Executive Director of Excel London, commented, “By joining forces, we can deliver greater impact, influence policy, and demonstrate the immense value of our industry on a global scale.”
In tandem with advocacy, the partnership prioritises sustainability alignment, integrating the EIC's Sustainable Event Standards with JMIC’s Net Zero Carbon Events initiative. Together, they aim to catalyse a transition towards more environmentally responsible practices in event management, particularly as the sector faces increasing scrutiny regarding its carbon footprint. The Net Zero initiative, launched in 2021, seeks to create common methodologies for measuring greenhouse gas emissions and establishing a roadmap for achieving net-zero emissions by 2050.
The significance of sustainability in the events sector has been echoed across various collaborations within the industry. For instance, the International Association of Exhibitions and Events (IAEE) has partnered with EIC to champion sustainable practices in exhibitions, advocating for strategies that reduce carbon emissions linked to transportation, often a significant contributor to an event's environmental impact.
Dr. Senthil Gopinath, 2025 Chair of the EIC Board and CEO of the International Congress and Convention Association (ICCA), highlighted the collaboration’s potential, stating, “By aligning our priorities and actions, we send a powerful message about the collective value we bring to communities and countries around the world.” This sentiment resonates with numerous stakeholders who recognise that the future of business events hinges not only on successful operations but also on the demonstration of social responsibility and environmental stewardship.
As the sectors navigate an era marked by dynamic change, unifying efforts like this between the EIC and JMIC could play a crucial role in shaping a more resilient and sustainable future for global business events. With their combined expertise and networks, the councils are positioned to deliver impactful insights and advocate for the recognition of the business events industry as a vital element of economic development.
Both organisations view this partnership as a significant step towards fostering collaboration and resilience in the industry. By addressing the pressing challenges of today, they aim to ensure that the business events sector not only survives but thrives in an increasingly complex environment.