Digital Transformation - digital business transformation or just digitisation? You should expect more.
Digital transformation has overtaken engagement as the zeitgeist aspiration. While most organisations want to achieve this, many can be nervous, anxious or even battle-weary when they think about how to achieve the vision. As the digital industry matures, clients can come with ‘baggage’ when they consider new projects.
Alex Skinner looks to debunk myths and rekindle the pioneering spirit of what digital solutions can give you and your members. He considers some of the barriers to embarking on projects and put forward solutions outlining how they can be overcome.
Hear how digital ambitions can be realised when projects are well defined, discussed and developed from the get-go. Get tips and insights as to how you, your teams and organisations can be more effective and strategic in your approach to content development, measuring, reporting and more.
Understand what processes can support you and your team to deliver and consider what testing and refining can achieve. Let your systems serve your needs as Alex explores how integration can fuel, rather than fudge, development.
Find out how collaboration can work more effectively, so that you bring people in at the right moment and communicate more effectively.
Ref: Engage19/TK60
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