Developing your member engagement strategy and value proposition
A lack of demonstrable value is the #No.1 reason for member non-renewal and poor engagement. Developing clear value propositions about the benefits, tangible and intangible, of membership is vital to answer the “what’s the specific value to me or my organisation?” question.
Even where membership is compulsory, poor member engagement will become a problem. While some membership organisations will be well advanced in setting an engagement strategy, others may just be starting and this remains a challenging area.
This session will cover: Processes and thinking involved in developing value propositions for different member segments Meeting the challenges, especially for those small and medium organisations where, new technology and automation is not a feasible solution. Recognising that, whether you are a David or Goliath, successful member engagement and value can be achieved with what you have.
Ref:ENG18/TLK-7345
