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Unchecked Talk
08 Apr 2020

Developing the sponsorship revenue stream for long-term benefit

Topics

Event sponsorship Sponsorship

The acquisition and management of high-level sponsors is one of the most commercial aspects of association event delivery.  There can be a nervousness about allowing sponsors to dictate content or have an over-powering presence on the programme.

The acquisition and management of high-level sponsors is one of the most commercial aspects of association event delivery.  There can be a nervousness about allowing sponsors to dictate content or have an over-powering presence on the programme. But without the sponsors’ financial support, many events would cease to exist.  Balancing the need for funding against the integrity of the event is an age-old problem.  But it’s possible to achieve a balance and develop successful long-term relationships.  Our experienced sponsorship head will explain how.

Ref: ESC19-TK73

Speaker

Greg Tracz
Greg Tracz

CEO, Diabetes Africa

Greg is an association executive with over 10-years of experience leading business development and strategic outreach in the non-profit sector. Working for international organisations and associations, he has been responsible for marketing, branding and communications as well as partner and member engagement. In his past responsibilities, he has helped secure and retain income in the form of sponsorship, membership and event registration working in a diversity of locations including Ethiopia, China, France and Malaysia.

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