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Unchecked Talk
01 Jan 2026

Demonstrating the value of membership

Topics

Member engagement Membership strategy

David explains how developing and implementing clear, segmented value propositions that answer “what’s the specific value of membership to me or my organisation?” is key to overcoming this challenge.

David Douglas, Director at Membership Matters, explains how developing and implementing clear, segmented value propositions that answer “what’s the specific value of membership to me or my organisation?” is key to overcoming this challenge.

David takes you through how some the UK’s best known organisations achieve this and, with real examples, demonstrates that whether your association is a technological David or Goliath, a move to a value based proposition can be achieved with what you have.

Ref: ACUK18/TLK-7539

Speaker

David Douglas
David Douglas

Association Consultant and Founder, Membership Matters

Membership expert, David Douglas, spent 12 years working in the membership sector before founding Membership Matters, a leading membership consultancy that?s spent time building great relationships with the UK?s foremost membership associations. David is a regular speaker at national conferences is currently developing membership strategies for some of the UK?s best known membership bodies, focusing on expanded membership growth, increased engagement and refined operational efficiency.

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