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Unchecked Talk
26 Aug 2019

Death by Conference: The end of an era

Topics

Event organising Leadership development Leadership strategy

Leading companies - whether they target consumers or businesses - will find that the next competitive battleground lies in staging experiences. Associations shouldn’t just be focusing on selling ‘tickets’ to their events.

Leading companies - whether they target consumers or businesses - will find that the next competitive battleground lies in staging experiences. Associations shouldn’t just be focusing on selling ‘tickets’ to their events. Consumers are spoilt for choice. The world has become bigger and more accessible. You can’t just put any block of cheese down and expect the mouse to come running. Even the mouse is getting fussier. Emotion is at the heart of experience design. Done well and it will deliver brand loyalty, repeat event delegates and buy-in from customers and employees. Ignore emotion, and your event will be dead on arrival.

In this session, Tamlynne will share a case study from the Africa Play Conference, a conference curated around PLAY and show you how an association can adapt some of these playful methods to create truly engaging experiences that will keep your members coming back year after year.

Ref: AFRAC19-TK81

Speaker

Tamlynne Wilton-Gurney
Tamlynne Wilton-Gurney

Chief Ideas Officer, idna Africa

Tamlynne has more than 17 years of experience in the conference and association industry, both locally and internationally, having worked on some of South Africa?s largest conferences and campaigns. She has a degree in psychology from the University of the Witwatersrand, where she received an award for the top psychology student while studying part-time. Through her studies, she developed a keen interest in neuropsychology and the impact that the brain has on consumer behaviour. She is the founder and chief ideas officer of idna (pronounced idea-NA) a strategic marketing agency specializing in association brand building and event and conference management.  Her background in psychology gives her a deep understanding of the human mind and how it impacts the decisions we make. She believes that associations have a unique opportunity to inspire change and influence policy and combines her knowledge of psychology, marketing and sociology to create touchpoints that are truly unforgettable.

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