CIEH Professional Standards
The CIEH was a long-established association that was forced to reinvent itself across every aspect of its organisation or face eradication. One critical area of transformation was to dial-up professionalism within the sector through the creation of newly designed, contemporary learning pathways. A set of professional standards was built within which sits a complex competency framework. This became the DNA against which all learning programmes are delivered. A significant development was to create a learning programme with specific objectives; to re-engage the practising workforce and to create a push/pull mechanism through the membership grades. This substantial piece of work has now delivered a number of outcomes, some unexpected, which have helped to re-energise the CIEH's membership.
This presentation consider:
- Why the failing state of the CIEH demanded that a new approach be taken
- What consultations were undertaken with stakeholders
- What steps were taken to ensure buy-in from the board and members
- How the standards and framework have been designed and how this fits with the association's overall strategy and vision
- What does the new programme deliver to its participants
- Feedback from the first cohort of students and mentors
- What are the wider benefits in terms of engagement and reputation
- What were the costs of this project and how will this be recouped through income generated
- What can other associations learn from this experience
Related Q&A Discussion
Ref: AEDC19/TK49