Case Study: Producing a cost-effective annual report card for members
25 Case Study: Producing a cost-effective annual report card for members Reporting on value added and member engagement to members is an activity familiar to many working within associations. This process can be a complex and time-consuming one and often involves the use of expensive CRM software packages and other technology.
This case study will demonstrate how an innovative approach can produce exceptional results – and without much of the cost.
Background and rationale Methodology, synergies and responsibilities Delivery and output: the ‘report card’ package Understanding signals and alerts Messaging to members and re-establishing a feedback loop
Ref:AWC18/TLK-7255
