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Unchecked Talk
02 Oct 2020

Boosting member retention from the start

Topics

Marketing automation Member retention

Discover the dos and don’ts of a great welcome programme and how to make sure your members stay with you.

Discover the dos and don’ts of a great welcome programme and how to make sure your members stay with you.

Members are the lifeblood of any association, society or federation. How do you best ensure to keep them happy from day 1?

When it comes to membership, the first year is a crucial time to set the tone for a long-lasting relationship. From the moment a new member joins your association, you are uniquely placed to inspire them with a tailored welcome programme and year-1 experience.

This Talk is presented by senior directors of Pixl8, the AAE's own partner for association and event technology, and that of over 100 membership organisations. They provide you with strategic guidance, practical insights and best practice examples to hold on to your members, exploring how you can boost retention rates by making your membership different from the start.

Points covered include:

  • Top tips to create a winning welcome programme
  • How to Differentiate needs at different stages of the member lifecycle
  • Strategies to personalise your association’s online experience
  • How to Increase efficiency and boost member retention

Speaker

Lucy Conlan
Lucy Conlan

Senior Marketing Strategist, Pixl8 Group

Lucy Conlan is Pixl8's Marketing Strategist extraordinaire. She has a wealth of experience as an in-house marketer having been responsible for delivering both change, engagement and income for organisations such as Southbank Centre, British Red Cross and Natural History Museum. For the last 12 years she has applied her skills to provide a range of consultancy services to a wide range of charity, membership, cultural and commercial organisations.

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