Associations vs. media: Who's winning the battle?
Developments in technology and changing customer habits for the consumption of information have forced media companies to evolve their business models and diversify revenue streams; this has resulted in them moving into territory traditionally occupied by associations – for example, events and ‘members’ content.
Should the association response be to ‘compete to survive’ or ‘adapt and thrive’?
How can associations remain relevant amid a changing media landscape? Non-profit vs. commercial organizations: Where is creativity coming from today? What can associations learn from their competitors? Can associations and trade media collaborate?
Ref:AWC18/TLK-7213
