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Unchecked Talk
08 Apr 2020

Association events: delivering member value

Topics

Event strategy

While the revenues generated by events through sponsorship and delegate fees are important to sustain an association’s activities, it is easy to lose sight of the wider benefits, for members and your organisation.

While the revenues generated by events through sponsorship and delegate fees are important to sustain an association’s activities, it is easy to lose sight of the wider benefits, for members and your organisation. Live event experiences offer the opportunity to bring your association’s brand, core values and strategic purpose to life: by focusing on the bigger picture, you can achieve so much more than revenue. This session will explore the purpose of association events and reaping the financial benefits of putting members first.

Ref: ESC19-TK77

Speaker

Alex Vail
Alex Vail

Director, Events, UK Finance

Alex began his event management career in 2005 and has since produced over 800 conferences, events and brand activations all over the world in the education, finance, innovation, retail, HR, health, aviation and legal sectors. He has a background working for global media and technology firms and is the author of three books in The Guide to Events series. In his current role, Alex leads a small, multi-disciplinary, in-house event team who produce around 30 conferences, dinners and business festivals every year for between 100-1000 delegates from UK Finance member firms. Alex is also a co-founder of the Eventprofs London meetup group and sits on the board of the Event Marketing Association.

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