AIF partners with Stantec to launch free noise helpline for independent festival promoters
The Association of Independent Festivals (AIF) has announced a collaborative initiative with Stantec, a global leader in sustainable engineering and environmental consulting, to introduce a new noise helpline tailored for festival promoters. This resource is designed to provide AIF members with complimentary guidance on managing noise control at their events, addressing a growing concern that affects both music festivals and their surrounding communities.
The noise helpline, operated by Stantec, will facilitate access to expert advice surrounding noise management, a critical aspect as outdoor festivals often face scrutiny over sound levels. To further assist members, Stantec will host an informative webinar focused on best practices in noise management. This session aims to clarify how sound travels from festival sites, debunk prevalent myths, and introduce innovative monitoring and management techniques. Stantec’s Technical Director, Eddy Goldsmith, articulated the connection between effective communication and positive event experiences, emphasising that, “Good communication between acousticians and event production teams is essential in achieving the best possible event experience for partygoers and local residents alike.”
This partnership aligns with the AIF’s broader commitment to fostering harmonious relationships between independent festivals and the communities that host them. As AIF Membership Services and Events Manager, Phoebe Rodwell-Carson, highlighted, independent festivals significantly contribute to local economies and culture. Organisers often have deep ties to their communities, making it vital to resolve noise issues promptly to prevent tensions with residents. Rodwell-Carson noted that “problems around noise can drive a wedge between music events and surrounding residents, which is the last thing any independent promoter would want.” By equipping members with essential tools and knowledge, this initiative aims to mitigate potential disruptions and strengthen community ties during festival events.
In addition to the noise helpline, the AIF is launching various programmes to support independent festivals. Among these initiatives is a bespoke, free business support programme for multi-venue festivals, funded by Arts Council England. Beginning in October, this programme targets over 70 festivals across England, aiming to tackle unique challenges such as shared venue spaces and rising operational costs. Participants will receive training on navigating legislation, managing licensing partnerships, and implementing sustainable practices, which are crucial given the increasing complexity of festival management.
Moreover, the AIF is proactively engaging with legislative discussions through its newly established All-Party Parliamentary Group (APPG) for independent festivals. This platform will enable dialogue on vital industry issues such as cultural value, safety, and environmental impact. John Rostron, CEO of AIF, expressed enthusiasm for the APPG, noting that it will allow for ongoing discussions with MPs, thereby elevating the voice of independent festivals in policy-making circles.
Collectively, these initiatives reveal a strong commitment from the AIF to advocate for the independent festival sector and ensure that these events continue to thrive while addressing the concerns of promoters and local communities alike. As the industry evolves, partnerships like that with Stantec serve as a model for creating solutions that balance entertainment with community well-being.