Advanced Textiles Association launches ATA Perks Plus to boost member benefits and business support

The Advanced Textiles Association has unveiled ATA Perks Plus, a comprehensive benefits suite offering exclusive discounts and services spanning business operations, travel, insurance, and succession planning, aimed at enhancing member value and growth opportunities across North America.

The Advanced Textiles Association (ATA) has unveiled a new initiative designed to enhance the value of its membership with the launch of ATA Perks Plus. This suite of benefits aims to support members in both their personal and professional spheres. According to the announcement, all benefits are accessible to ATA members in the United States and Canada, with selected perks extending internationally.

Steve Schiffman, president and CEO of ATA, emphasised the association’s ongoing commitment to showcasing the value it provides to its members. “We continuously seek ways to enhance and clearly showcase the value we provide to our members,” he stated. The integration of ATA Perks Plus aligns with these objectives, aiming to fortify the association's value proposition while responding to the evolving needs of its members.

Comprehensive Benefits Tailored for Members

ATA Perks Plus introduces a diverse range of benefits that span various aspects of everyday life and business operations. One notable partnership is with Cintas, a recognised name in the industrial sector, offering exclusive discounts on uniforms and supplies. Similarly, Trusted Translations provides a 25% discount on translation and interpretation services, facilitating better communication for members engaged in global markets.

Travel expenses represent a significant concern for many professionals, and ATA has responded by offering member discounts on business and leisure travel through Engine. Members can also enjoy significant savings on car rentals, potentially reaching up to 50% with Hertz. In addition, discounts on floral arrangements and gifts through FTD Companies, alongside savings on home and office supplies via partnerships with vendors such as Lowe’s and Staples, enhance the overall offering.

In terms of operational support, members can benefit from a 60-day trial of Constant Contact’s email marketing and online survey services, followed by discounted prepaid monthly plans. This is in line with the ATA's broader aim of providing tools that facilitate efficient business operations. The addition of UPS as a preferred shipping provider alongside existing options like FedEx signifies ATA's commitment to helping members manage costs effectively.

A Focus on Business Continuity

One of the standout features of ATA Perks Plus is the introduction of a Business Succession Planning benefit. This initiative focuses on providing business valuations, buy-sell agreement assistance, and exit strategy planning. Notably, many business owners tend to overlook succession planning, often assuming it pertains solely to retirement. However, statistics indicate that such transitions can occur much earlier than expected, making proactive preparation essential.

Furthermore, ATA has revamped its business insurance offerings in response to member feedback. Partnering with Forrest T. Jones, a firm with a strong history in providing tailored insurance solutions, the ATA now offers members access to a broader range of insurance products, including property, cyber, and liability coverage.

Enhancing Member Connections and Growth Opportunities

The introduction of ATA Perks Plus is just one facet of the association's broader strategy to build stronger connections among its members and aid in their business growth. Sheila Sumner, the vice president and CFO of ATA, highlighted the commitment to listening closely to member needs. “We’re thrilled to introduce these enhanced benefits and look forward to seeing our members take full advantage of them,” she remarked.

This initiative reflects ATA’s dedication to fostering an environment where members can thrive through enhanced networking opportunities, access to industry knowledge, and significant cost savings. ATA membership already includes a wide variety of benefits, such as discounted rates for events, exclusive access to industry publications, and resources designed to keep members informed and connected.

By continually expanding its benefits offerings, ATA aims not only to attract new members but also to reinforce the loyalty of existing ones, ultimately contributing to the overall growth and stability of the advanced textiles sector.

To explore the array of benefits available through ATA Perks Plus, interested parties are encouraged to visit the association's website for comprehensive details.