ADMA Global Forum returns in 2025 with future-ready marketing insights and livestream access
Association for Data-Driven Marketing and Advertising (ADMA) has announced the return of its prestigious ADMA Global Forum, set to take place on August 5, 2025, at the luxurious Sofitel Wentworth in Sydney. This event, a cornerstone for marketing professionals, promises to bring together industry leaders and innovative thinkers to discuss and analyse the rapidly evolving landscape of marketing.
Among the first confirmed speakers for the forum are marketing futurist Tom Goodwin and leadership strategist Holly Ransom, who will serve as the event's Master of Ceremonies. This year's agenda aligns with ADMA's ongoing commitment to cultivate strategic, future-ready leaders within the marketing sector, a theme that has been central to its objectives over the past two years.
ADMA’s CEO, Andrea Martens, reflected on the forum’s mission, stating, “The ADMA Global Forum is created by marketers, for marketers – designed to cut through the noise and focus on what really matters.” The forum is not simply about trends but aims to unpack the strategic, regulatory, and capability shifts that are reshaping the industry. Martens explains that attendees consistently express that the insights gained at the forum are practical, actionable, and essential for navigating contemporary challenges.
This year, the event continues with the 'Elevate' theme, which underscores the need for marketers to not only adapt but also thrive in an environment characterised by persistent change. The programme will delve into topics such as building future-ready teams, enhancing customer experiences, navigating compliance challenges, embracing artificial intelligence, and improving brand impact. These discussions are designed to provide immediate, applicable strategies that attendees can implement in their daily operations.
In addition to its engaging speaker lineup, the ADMA Global Forum is introducing a flexible livestreaming format, allowing those unable to attend in person to participate. This innovation is part of ADMA's effort to ensure that valuable insights and discussions are accessible to a wider audience, further positioning the forum as a key resource in the marketing community.
The forum's previous iteration in 2024 was highly praised for its focus on contemporary issues and innovative strategies. Participants engaged with discussions around data-driven marketing, privacy changes, and the importance of customer experience in fostering brand loyalty. Feedback from attendees highlighted their sense of empowerment and preparedness to elevate their marketing practices in response to evolving market dynamics.
This year's event aligns with broader trends in the marketing sector, where there is an increasing emphasis on technology integration and data-driven decision-making. For instance, the 2024 forum introduced mobile technology and beacon integration to enhance attendee engagement, allowing for real-time interactions and tailored content delivery. Such innovations demonstrate ADMA's commitment to improving the overall experience for delegates, making each event more relevant and impactful.
As the marketing landscape continues to evolve, driven by technological advancements and shifting consumer expectations, events like the ADMA Global Forum provide crucial opportunities for professionals to gain insights and build the skills necessary for the future. The 2025 forum is not just another date on the calendar but a pivotal moment for marketers to come together, share knowledge, and strengthen their capabilities in a competitive environment.
Amidst the excitement around the forum, it’s essential to note the growing focus on collaboration within the industry, with various associations hosting similar events aimed at fostering growth and innovation. These gatherings not only serve as networking opportunities but also as platforms for knowledge exchange, ultimately benefiting the marketing community as a whole.
The ADMA Global Forum 2025 promises to be an essential gathering for professionals striving to stay ahead of the curve, equipping them with the tools and insights necessary for success in an ever-changing marketing landscape.