Direct Marketing Officer

Motor Neurone Disease Association

Hours
37 hours per week

About the Organisation

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families, and their carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so that the needs of people with MND, as well as everyone who cares for them, are recognised and addressed by the wider society.

About the role

As our Direct Marketing Officer, you will help deliver direct marketing activity that connects supporters to our mission. You will develop marketing campaigns that motivate audiences through engagement that ultimately supports income for the association. Every appeal, every message, every interaction will play a part in supporting our MND community. Working closely with colleagues across the Association and trusted external partners, you will create compelling communications that make a big impact.

Responsibilities

Main Responsibilities:

• Responsible for planning and delivering direct marketing campaigns to recruit, develop and build relationships with supporters through a variety of channels.
• Source information in order to produce appeals, newsletters and other information for supporters as appropriate, liaising with colleagues, key stakeholders and external agencies as necessary.
• Day-to-day management of relationships with key external agencies and suppliers, including direct marketing agencies (printers, fulfilment houses and telemarketing agencies).
• Tracking and monitoring income and expenditure for campaigns to ensure all commissioned activity is carried out on time, within budgets and to agreed standards.
• Reporting of results, and analysis of key activities against KPI’s and targets, as well as making recommendations for future activity.
• Respond to queries regarding direct marketing campaigns in a timely and professional manner.
• Keep abreast of competitor activity and legal requirements of fundraising and direct marketing in order to constantly evolve creative techniques and deliver communications that meet appropriate UK regulations.
• Undertake any other task relevant to the job purpose and ensure that all functions performed reflect the Association's mission and core values.

Skills, Competencies, Experience & Attributes

Essential Criteria:

• Experience of delivering Direct Marketing campaigns online and offline (acquisition and development), preferably in the not-for-profit sector.
• Excellent knowledge of direct marketing principles and experience working with direct marketing agencies to create persuasive materials.
• Excellent communication skills and ability to develop good working relationships with external agencies/suppliers and key internal stakeholders.
• Ability to use and understanding of the potential of CRM databases for direct marketing.
• High degree of numeracy and experience in producing, analysing and interpreting statistical data.
• Excellent attention to detail, including proofreading.
• First-rate project management skills, including the ability to plan and schedule multiple projects to tight deadlines, problemsolving and the confidence to make decisions.

Compensation & Benefits

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
• Access to UK Healthcare, including dental, eye care, health screenings, and therapies
• 24/7 GP access via phone and video
• Life assurance and confidential counselling helplines
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
• Access to the Benefit Hub for discounts on everyday shopping
• Enhanced pension scheme
• Opportunities for training and personal development

Conditions of employment

• You need to be eligible to work in the UK

Working locations

• Hybrid model, working in the Northampton office and remotely

How to apply

• Please apply via our website.
• To support an inclusive application process, we are open to receiving alternative applications from candidates who may find it difficult to complete our online form. If you would like to apply via video or audio file, please send your recorded application, ensuring you cover the supporting statement aspect, to [email protected]

Interviews

• Once we have shortlisted, we'll get in touch with all applicants to let you know if you've got to the next stage

Policies

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, including employees, volunteers, and stakeholders. As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

The information provided to the MND Association when applying for a vacancy will be treated in full accordance with the General Data Protection Regulation (GDPR). The MND Association is committed to protecting your personal information and being transparent about what information we hold, whether you are a donor, volunteer, shopper, campaigner, or a person living with or affected by MND. For more information, visit Privacy Policy

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