Unlocking CRM and AMS Potential for Member Engagement

Name: Unlocking CRM and AMS Potential for Member Engagement
Start: 2025-05-12T09:30:00
End: 2025-05-12T16:00:00
Location: Thon Hotel Bristol Stephanie

Empowering your organisation to drive better engagement and value from core technologies.

9.30am – 4pm CEST 12 May 2025 + Add to calendar Brussels Thon Hotel Bristol Stephanie Fees from €349

The content and speakers may change between now and the event due to circumstances beyond our control.

Join us for an immersive one-day event designed exclusively for associations looking to adopt or upgrade their core technology of CRM or AMS, and to harness it for powerful member engagement.

This Brussels event will address concerns specifically for trade associations and organisations that have company members, and want to extend engagement beyond the main contact to all the employees of member companies.

In today's dynamic landscape, CRM and AMS solutions serve as the central engines driving associations forward, yet many find themselves grappling with confusion, uncertainty, and challenges surrounding their CRM and AMS and how make it truly work for them.

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The key challenges in CRM / AMS implementation
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Best practices for CRM/AMS and member engagement
Types of CRM / AMS systems
Data management & governance
What the suppliers (the three sponsors) could offer

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Programme

09:30 - 10:00 Registration & Refreshments

10:00 - Part one

The Transformative Potential of CRM & AMS
CRM & AMS Integration with Digital Strategy Procurement & Supplier Management: Making the Right Choice

11:15 - 11.30 - Networking break

11:30 - Part two

Procurement & Supplier Management: Making the Right Choice
Round Table Exercise - Mapping your implementation

12:45 - Sponsor presentation

13:15 - 14:15 - Networking lunch

14:15 - Part three

Plotting the member journey
Preparing Your Data for CRM & AMS: A Practical Guide

15:15 - 15:30 - Networking break

15:30 - Part four

Preparing Your Data for CRM & AMS: A Practical Guide (cont'd)
How CRM/AMS In Practice - recruitment and retention strategies

16:30 - Close

Join us for a day of learning, collaboration, and inspiration, as we empower association professionals to navigate the complex world of CRM and AMS, unleash their full potential, and drive their organisations toward greater success and member satisfaction.

Who should attend

Executive Heads, Membership Directors, Heads of Department and Managers, of Associations, Societies, Federations and all membership organisations

What's included

All sessions
Refreshments in the morning and afternoon
Lunch
Documentation
Post-event online community access

CPD Value

This Executive Forum attracts 4 hours of CPD

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Programme

Who should attend

What's included

CPD Value

Session Leaders

Lisa Collins

Ben Sturt