How to create and stick to a long-term comms plan

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Why are some associations able to communicate effortlessly and get their messages across to diverse audiences, while others struggle to break through the noise? The answer comes down to the underlying structure – does the association have an effective long-term communications plan? And more importantly, does it stick to it?

In this interactive online session, we’ll look at the components of a well-thought-out, comprehensive and long-term communications plan. We’ll also look at how associations can stick to one.
Jimena Gomez de la Flor, Communications Director, European Flavour Association will outline how this involves identifying what makes you unique and finding common ground with members. Following this Sue Carter from Sue Carter Consulting, will speak about how a long-term comms plan can help you reach the right audience with the right content.

This session is open to all association professionals. Join the discussion and share your views.

For your best engagement, the event is held in an online video meeting style.

Agenda

11:00	Welcome
11:05	How to create and stick to a long-term comms plan Jimena Gomez de la Flor, Communications Director, European Flavour Association Jimena will explore some key aspects of a comms plan to become a real long-term guide that can accompany the association through the years Identify what makes you unique Engage with the membership to find the common denominator that everyone can align with Look for the elements that bring pride to the group Pay attention and care to the branding Have fun with it!
11:25	Maintaining flexibility in a long-term comms plan. Diana Ghazaryan, Marketing and PR Manager from the Federation of Euro-Asian Stock Exchanges Diana Ghazaryan will speak about how to maintain flexibility in a long-term comms plan so that you can easily adjust when unexpected events occur.
11:45	Speaker Panel: Questions from the chair and delegates to the speakers

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type	Fee
AAE Association Members	No fee
AAE Association Subscribers	No fee
PCO/ AMC Subscribers	£40
Associate Members	No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking.

Recording

A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.

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