In today’s digital age, nearly every association can claim to have a global presence. But are you truly maximizing your reach and engagement with international audiences? Is global engagement something you're prepared for—or even interested in? While many industries seamlessly operate across borders, associations often struggle to attract and maintain the same level of involvement in different countries. The reasons for this are complex, ranging from political and cultural differences to geographic and infrastructural challenges. Without a well-thought-out strategy, fostering engagement and building a thriving global community can be difficult.
Join James Whitaker, Senior Manager for Student and Young Professional Initiatives at SPE International, as he shares insights from his 10+ years of experience in building initiatives that prioritize international engagement. Under James’ leadership, SPE has transformed from a predominantly US-centric organization into a truly global community.
Why attend this seminar?
This session aims to increase awareness of the risks and rewards of operating more globally, to help your association plan for more international engagement. Discover actionable strategies for expanding your association’s reach and ensuring lasting global impact. We will cover topics such as:
- Getting to know your industry from a global perspective
- Cultural differences in business
- Cultural perceptions of associations
- Let go to grow: The risks and rewards of member led operations
- Inclusion, not dilution
- Setting expectations, and long-term aspirations
- Virtual Platforms and case studies
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
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