Ensuring your events align with member needs

Gain practical advice, new ideas and key insights to improve your events.

This free online seminar is designed to help you ensure that your events align with your members' needs and expectations, ultimately leading to higher engagement and retention rates.

The speaker will share insights and best practices on how to effectively align your events with member needs. You will learn how to conduct member research, analyse data, and develop event programs that cater to your members' preferences and interests.

By attending this session, you will gain valuable knowledge and skills on:

  • Conducting member research to identify their needs and preferences
  • Analysing data to make informed decisions about event programming
  • Developing a cohesive event strategy that aligns with your association's goals and objectives
  • Creating inclusive and engaging events that meet the needs of all members
  • Measuring the success of your events and continuously improving your strategies

Don't miss this opportunity to learn from industry experts, network with like-minded professionals, and gain practical insights that you can apply to your association. Register now!

12:00 Introduction
12:05

Events: Meet the need
Rebecca Nicholls,  Institute of Internal Communication

Although association members usually have much in common, their wants and needs for events can be very different. Ensuring a mix of events that meet the diverse needs of members, as well as the needs of an organisation can be a difficult balance. In this session, you’ll see how the IoIC adapted its event offering in a changing world, to better meet members’ needs and involve them in the content creation, learning some important lessons along the way.

12:40 Discussion & Questions to from the chair and from delegates to the speaker

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 

Recording

A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.

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