Global awareness days can be a powerful tool for associations to increase visibility, strengthen stakeholder engagement, and promote positive narratives around their mission. When carefully designed and consistently celebrated, these initiatives help foster a sense of pride and community among members while drawing attention from a wider public audience. For associations working across borders and cultures, such events also provide a unified focus and a shared message that resonates worldwide.
Join Patricia Brunner, the Managing Director of International Au Pair Association (IAPA) for an inspiring and practical exploration of the International Au Pair Day initiative. The International Au Pair Day, launched in 2019 by IAPA, celebrated every 24 November has become a major event for the association and its members. Patricia will share how this initiative has grown into a successful global celebration and leads their efforts in raising awareness of the au pair programme, boosting member engagement, and reinforcing IAPA’s role in shaping positive international dialogue around cultural exchange.
Topics covered include:
- The strategic thinking behind launching International Au Pair Day
- Managing member engagement worldwide to celebrate
- Community-building through storytelling, belonging and shared celebration
- The essential role of social media in driving global participation
- Lessons learned and practical ideas to adapt for your own awareness efforts
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
