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Unchecked Talk
02 Jul 2014

Webcasting; good, bad or a passing fad?

Topics

Webcasting & recording Webinars

Martin Shepherdly will look at the many facets of ‘webcasting’ an event and try and make sense of the sometimes confusing terminology.

During this presentation Martin will spend time not only looking at the many facets of ‘webcasting’ an event, but also try and make sense of the sometimes confusing terminology

Translating the terminology: Webcast or webinar? Live streaming or on demand? And what is a hybrid event anyway? Let’s clarify what we really mean. Why webcast? The importance of being clear on objectives. Is it an extra member benefit or a revenue generator? Unlocking the full value of conference content by creating knowledge assets.  It’s not just a video; the value of interaction.

Ref:TAC14/TLK-2009

Speaker

Martin Shepherdly
Martin Shepherdly

CEO, BeThere Global

Martin Shepherdly founded BeThere Global in 2008, to provide an efficient, reliable and high quality conference streaming and recording service at an affordable price. After many years of producing conferences, Martin knew this was something missing in the market. Since then the company has served many associations in the UK and internationally, particularly those whose purpose is to educate and inform members on a global scale.  

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