Snowsports Industries America and European Outdoor Group form strategic alliance to boost global member benefits
In a groundbreaking collaboration, the Snowsports Industries America (SIA) and the European Outdoor Group (EOG) have established a strategic partnership aimed at amplifying member value and fostering cross-continental engagement. This initiative marks a significant milestone for both associations, positioning them to better respond to the evolving challenges and opportunities within the outdoor and snowsports industries.
As part of this partnership, both SIA and EOG will extend a suite of benefits exclusively to their voting members. EOG members will enjoy complimentary access to the SIA’s Consumer Anticipation Report, which serves as a key resource for understanding market trends at the start of the season. Additionally, they will receive the SIA Compliance Alliance Newsletter, allowing them to stay updated on essential compliance matters. Regular participation in U.S.-specific Compliance Alliance calls will further enhance their strategic capabilities in navigating regulatory frameworks.
In parallel, SIA's premium members will gain access to EOG's Corporate Social Responsibility (CSR) Newsletter and a wealth of other information communicated through their weekly Executive Update email. This strategic exchange of resources is designed to equip members with the insights necessary to thrive in both markets. Member pricing will also apply to various offerings, including the European Outdoor Market Intelligence Service, which is a crucial tool for businesses aiming to make informed decisions based on robust data.
Speaking to the transformative potential of this agreement, Nick Sargent, president of SIA, highlighted that this partnership is a pivotal step toward empowering members. “By sharing resources and expertise, we’re enabling our members to thrive in a rapidly evolving global market and collaborating on issues that have the greatest impact on our community,” he remarked. David Ekelund, president of EOG, echoed this sentiment, asserting that “cross-Atlantic collaboration is essential for tackling the challenges and seizing the opportunities facing our sector."
To further strengthen engagement, an International Add-On Membership will be available for purchasing at an additional cost. This option allows members to enjoy full access to the premium benefits of the counterpart association. Such an arrangement not only promotes greater cohesion between North American and European stakeholders but also enables a deeper understanding of market dynamics on both sides of the Atlantic. Applications for this add-on will be assessed individually to ensure compliance with the existing membership policy.
This partnership underscores a commitment to sustainable and thriving outdoor industries worldwide. By harnessing their respective strengths, SIA and EOG aim to create a collaborative space that transcends geographical boundaries, providing members with greater access, qualitative insights, and myriad opportunities. Enhanced collaboration is not merely beneficial; it is a necessity as industries face unprecedented challenges from various fronts, including regulatory changes and environmental impact concerns.
Stepping into a new era of cooperation, both organizations are poised to lead the charge for innovation in snowsports and outdoor activities. The alliances formed through this initiative will ultimately empower their members to not just navigate the current landscape but also shape the future of their industries collectively, steering towards sustainable practices and improved business resilience.
As industry leaders herald this new collaboration, the enhanced resources and insights available to members signal an exciting future ahead, promoting a unified front in facing the diverse challenges of the global market.